Answers to typcal Twitter vs. Facebook questions

Questions: what’s the benefit of Twittering vs Facebooking vs… what else? Am I missing out on a good audience if I forgo Twitter, or should I get ‘hip’ and figure it out? Who follows?

Congratulations on your new position! You are now in charge of generating buzz for your company or product online. This is becoming increasingly difficult to do because everybody is doing it. So what can you think about when making these decisions of Facebook vs. Twitter.

I believe that you’re asking the wrong question.

Let’s look at this differently.

  1. What is it that you want to accomplish?
  2. Who is your audience?
  3. Where are they (in terms of online.)

Once you know the answer to these questions, then you can decide if Facebook or Twitter is the best way to go.

It’s hard to argue against Facebook. There are nearly 700 million people on it. More than half check it at least once a day.

Twitter is a bit more specialized. There are tons of people on it, but it’s a different crowd.

There may even be better choices. Perhaps there are forums for your audience.

What is your message?

If your message is a series of articles designed to get people to call you, then perhaps Twitter is a a way to go.

You do need a Twitter account to monitor the conversation. The search engine on twitter is fantastic and you can find out if anyone is talking about your brand there. If there is plenty of negative talk, then you could strike up a conversation over Twitter to resolve it.

Question: So, Gus Pearcy, what are “impressions” or what does that mean when I’m looking at my organization’s facebook page? Is it the number of times the content has appeared on someone’s page?

Impressions are the number of times that your post has appeared on someone’s news feed. “Impressions” is the number of times a post is viewed, anywhere on Facebook. It is not the same as people. As a result, your impressions are usually higher than the number of likes (fans). There is no way to convert the data into real people since one post can be seen twice per person, whereas another may be seen five times per person.

With Facebook you can do hyperlocal advertising and pay per impression (CPM = Cost per Thousands) or CPC (Costs per Click).

My advice: Develop your first plan of action and determine the best Web 2.0 service or social media outlet to achieve your goal. Be specific and pay attention to ways to keep viewers interested.

Second, get a Twitter account to secure the brand name and then use it to listen to what others are saying. Set up a search term for your brand. Monitor it at least twice a week.

Add social media platforms as you

  • add campaigns
  • add or detract targeted audiences
  • widen your reach to your target demographic.

Keep your eye on the statistics and review your strategy every other month.

If you need more help, call me.


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