Hyperbole is the trend today

Captain Hyperbole will rescue you from normal.

Why are Americans asked to delineate between radical Muslims and peaceful ones while Muslims don’t seem to be able to do the same?

I’ve been watching the horrific turn of events concerning the Islamic Community Center near Ground Zero and the events of the Pastor in Gainesville, Fla. who desires to burn a Qua ran or two.

The pastor (whose actions I despise) is asked to not burn anything for it will incite violence in the areas occupied by U.S. troops in the Middle East. Yet, we are asked by Muslims to accept the building of a Mosque in a building that received damage by one of the 9-11 planes nine years ago.

We are asked to distinguish between the good and the bad, but we see several pictures of the Gainesville Pastor being burned in effigy in the streets of some Islamic nation. Why are we not expecting more from our Muslim counterparts?

This shows the disparity in our cultures. Americans are asked to not stereotype while Muslims are not asked to buck up and realize that this is one isolated nut case. What do we both have in common?

The answer is hyperbole. Our media is obsessed with it. Everything has to be dire or the super-fantabulous, best ever or you won’t pay attention.

Why does every news cast begin with “Breaking News?” Isn’t it strange that breaking news was something that the news stations would interrupt regular programming for? Now, we get breaking news every night at 11 p.m. Isn’t that convenient?

Every snow storm is the snow storm to end all snow storms. When the ground gets barely covered, I shake my head in disbelief and wonder what I’m going to do with 12 loves of bread. Good news, kids, it’s PB&J for the next 30 days.

I’m tired. The amount of adrenaline pumped through my veins at every event or product recall wears on my stamina. There are no regular days anymore. Days where you can disconnect and contemplate your navel. I miss college.

There seems to be a fear that if a product or service doesn’t break through the shiny din of hyperbole it will fade in the background like beautiful music from Mantovanni and the 100 Strings.

It’s not true. There is a call to be clever and out think the competition, but many businesses can carve a niche for themselves by being different. Have confidence in your product or service and market the differences between you and your competitors. EVERYONE says they give better customer service. You should just do it and advertise that you can do what no one else can.

Execution is also a path to separating your business from the rest of the pack. Focus on what you do best. If I’ve told you once, I’ve told you a thousand times, don’t practice hyperbole!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s